Tante Biryani are middle to high restaurant that creates an original recipe of modern fusion Middle Eastern cuisine with Indonesian cuisine in a bento and bowl box basmati ricebox.
The first time Tante Biryani opened, they were targeting high income market to penetrated and it doesn't work so well, and that's the pain point where it's all started.
Discussion Results
After some analysis on the market available, we suggesting to targeted the middle to low income market by revitalized the visual identity to become more bold and classy meanwhile the pricing aren't that high.
New Menu Incoming!
To support the idea of penetrating middle to low income market, we suggest Tante Biryani to create a new menu of Tampah on the relaunching date, a large portion to share between people in Ramadhan month and for the first time ever Tante Biryani sales sky rocketing to 250% profit in a month.
