Fiesta believes that safe sexual relations can still be enjoyable and varied, which is the reason why Fiesta always innovates by presenting different variations of condoms.
Client
Fiesta
Services
Art Direction | Visual Identity | Design Packaging | Key Visual Design
Year
2023
About the Project
Existing Design
Looking through the current design, Fiesta have redesign their packaging once after the first released, improving the plain color design with various new element like fruit icons, imagery, and abstract pattern to maximizing the look to become more fun in a good way.
Away From The Trends
The redesign is quite outdated now and feel the need to be improved in some aspects, including the taste and texture variant which doesn't have similarities.
Friendliest Bubble
Inspired by the transparency of the condom itself, the final redesign are creating shapes and fruits which similar like a transparent 3D bubble that represent the condom according to the taste and textures which would giving more friendly impression to the young people to try and feel the fun experiences of using the Fiesta condom.
Learn to Love Campaign
As a supportive campaign for the redesign, we are suggesting to give a one freebies card which have imageries of random s*x position to try on when a couple buying the condom pack as a guidance for those who new or taboo with s*x and decide to buy the condom for their first ever protection.
