Originated from Mokoro, a local burger joint located in North Jakarta, looking to refresh their identity to attract more customer as the market growing more competitive and it is getting hard to retain customer.
Client
Moko Burger Club
Services
Art Direction | Visual Identity | Design Logo | Design Assets | Design Packaging
Year
2022
About the Project
Getting Into The Market
Their new target are heading to burger and coffee kind-a-thing which only mid-tier to top brand actually focus to.
Lookin Bright and Fresh
We analyzed what colors would work as a fun burger and coffee shop to eat and talk, and bright orange with green fits really well along with the design packaging we created.
Serving Happiness
After the colors been decided, we make it more solid by creating mascot and new logo as a representative of the fun and friendly server on duty every time they visited the shop.
