Nusakita is one of PTPN XII line of product which produce and selling low-budget cooking oil made using palm oil from their palm field all across the nation owned by the government.
Client
Nusakita
Services
Design Assets | Design Packaging
Year
2022
About the Project
Local Market Penetration
They were looking to redesign their packaging to fit the competitive market of cooking oil in minimarket all across Indonesia in every cities so the packaging would need to be more modern in design.
Two Alternatives
The final results were two design which we proposed, the one with the red color adopting the similarities in design with competitor so the market could see that there is not a significant different between brands, only the price are lower and by that, the customer could choose Nusakita instead. The another one was using Indonesian identity as a design with luxurious color so the impression would be seen as a high quality oil made by the Indonesian local to the people.
